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  4. Communicating Health Research, Shaping Stakeholder Engagement
Guideline

Communicating Health Research, Shaping Stakeholder Engagement

Editors: Wiebke Lesch and Antje Schütt
Publisher: Medizinisch Wissenschaftliche Verlagsgesellschaft
DOI: 10.32745/9783954663637

Open Access Version | Cite | Download Citation [in German]

Kommunikation & Stakeholder Engagement
Klinische Forschung, Register, Versorgungsforschung
Band 14 der TMF-Schriftenreihe "Gesundheitsforschung kommunizieren, Stakeholder Engagement gestalten"

© Mockup designed by anthonyboyd / Freepik

Given the social trend towards greater transparency and participation, communication in (health) research is becoming increasingly important. Trust between research institutions and their stakeholders, between research and society, must be created repeatedly.

This anthology provides suggestions on how to communicate in health research successfully and is a reference work that gives readers help and tips for their work. The most important facets of science communication in health research are presented: from developing a communication strategy to the relationship between science and the media - even in times of crisis - to creating evidence-based information for patients, from questions of organizational communication to stakeholder engagement and fundraising. Communicators, scientists, and journalists provide an up-to-date overview of relevant topics for those responsible for communication, scientists, and managers in biomedical research institutions.

The volume is the result of the meetings and workshops of the TMF Science Communication Work Group, in which the latest developments in science and organizational communication in medical research institutions are regularly discussed.

Copyright and license terms for this product

Please note the copyright terms printed in the book.

Citation

Lesch, W., Schütt, A., Hrsg. Gesundheitsforschung kommunizieren, Stakeholder Engagement gestalten. Grundlagen, Praxistipps und Trends. 2016, Medizinisch Wissenschaftliche Verlagsgesellschaft, Berlin, https://mwv-open.de/site/books/e/10.32745/9783954663637/.

1st edition, 210 pages, 32 illustrations, 2016
€ 49.95 [D], ISBN 978-3-95466-286-9

Downloads [in German]

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Table of Contents 195.26 KB
Anhang Size Information Sheet for Volume 14 30.32 KB ">Termin speichern
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Further Information

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Table of Contents [in German]

I Grundlagen

  1. Chancen der Stakeholder- und Markenkommunikation im Rahmen eines ganzheitlichen Marketing-Managements nutzen
  2. Strategisch kommunizieren: In vier Phasen zum effektiven Kommunikationskonzept

II Wissenschaft und Medien

  1. Wie arbeiten Wissenschaftsjournalisten?
  2. Wissenschaft und Medien – Generelles und Spezielles
  3. Verdacht genügt. Krisenkommunikation für ein nationales Public-Health-Institut
  4. Journalistischer Katastrophenhype? Wie Medien über Gesundheitskrisen berichten
  5. (K)Ein schwieriges Verhältnis!? Wissenschaftler und Medien
  6. Von der „Pressemitteilung“ zur „An-alle-Mitteilung“: Der Medien-Doktor PR Watch an der TU Dortmund
  7. Social Networks und neue Publikationsformen in der medizinischen Wissenschaft

III Patientenkommunikation

  1. Biobanken in der öffentlichen Wahrnehmung: Verständnis, Interesse und Motivation von Probenspendern in Deutschland
  2. Statistische Risiken und Unsicherheit in PatientInneninformationen

IV Organisationskommunikation

  1. Form follows function: Werkzeuge der internen Kommunikation
  2. Was erwarten Wissenschaftlervon zentralisierten Biobanken? Eine qualitative Stakeholder-Analyse
  3. Fundraising oder die Suche nach dem Goldesel

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