Communicating Health Research, Shaping Stakeholder Engagement

Given the social trend towards greater transparency and participation, communication in (health) research is becoming increasingly important. Trust between research institutions and their stakeholders, between research and society, must be created repeatedly.

This anthology provides suggestions on how to communicate in health research successfully and is a reference work that gives readers help and tips for their work. The most important facets of science communication in health research are presented: from developing a communication strategy to the relationship between science and the media - even in times of crisis - to creating evidence-based information for patients, from questions of organizational communication to stakeholder engagement and fundraising. Communicators, scientists, and journalists provide an up-to-date overview of relevant topics for those responsible for communication, scientists, and managers in biomedical research institutions.

The volume is the result of the meetings and workshops of the TMF Science Communication Work Group, in which the latest developments in science and organizational communication in medical research institutions are regularly discussed.

W. Lesch | A. Schütt (Edf.)
Gesundheitsforschung kommunizieren, Stakeholder Engagement gestalten
Grundlagen, Praxistipps und Trends

1st edition, 210 pages, 32 illustrations, 2016
€ 49.95 [D], ISBN 978-3-95466-286-9

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